_edited.jpg)
Circle K has always been about creating unique store experiences, whether it's online or offline. Being more than just a convenience store around the world, we used the brand voice to gamify this shopping experience through interactive social campaigns, in-store activations and radio spots. Although brand had been set in its ways, we pushed our ideas to go beyond just a regular promotional tone of voice and attach a fun narrative to every seasonal campaign we worked on.
Copywriter: Harshil Bhardwaj
Art Director: Gaurav Uppal (portfolio)
Social Campaigns
Meta | Tiktok | Youtube | Spotify
Circle K Gasino
The idea was simple - match all the amount digits when you fuel up your car, upload your receipt and win prizes. It's that simple.
Summer Road Trip
Scan a QR Code at every store you go to on your road trip and win prizes. We created various social assets to target Tiktok, Meta, YouTube, along with a Spotify playlist for the road.
Rock Paper Prizes
You could play Rock Paper Scissors with Circle K employees, in-built characters and people around the world to win prizes.
Big Weekend Radio Spots
Big Weekend has always been a big deal for Circle K.
The brief was to promote deals that fall on every single long weekend
for the year, using two forever-hungry friends called Bigg and Biggie.
Canada Day Big Weekend
Civic Day Big Weekend
Easter Day Big Weekend
Almost-produced Ideas
Created for Rock Paper Prizes.
Almost produced, always in our hearts.
