DLF CyberHub
DLF CyberHub is a one-stop entertainment hub with everything from restaurants, cafés, and bars to global shopping stores and co-working spaces. Located at the heart of the tech-city of Gurugram, India, the brand itself needed a complete revamp and was looking for its new identity to be cool, contemporary and carefree.
The idea was simple:
At Cyberhub, you will never run out of options and things to do.
We had a beautiful photoshoot for the same and created a new language through redesign, reconceptualization and reversing tropes of how entertainment hubs should talk, via billboards, print adapts and a nifty digital partnership with Zomato.
Copywriter: Harshil Bhardwaj
Art Director: Gaurav Uppal
Digital Extension
We tied up with Zomato, India's biggest food delivery service to create
the Cyberhub Potluck - a symbiotic digital extension on Zomato's app that lets users combine orders from restaurants in Cyberhub, and get restaurant coupons as rewards. The more you order from the app, the bigger rewards you get which can only be redeemed at Cyberhub restaurants.